The main elements remained untouched as well as the color palette of the Adobe Acrobat logo. The flat square gained some volume in 2010 and the shape of the logo started resembling a book with red details around the perimeter. The logo looked clean and neat and at the same time strong and professional. The redesign of 2006 makes the logo minimalist and strong by switching the purple background to a silver one, sharpening the angles of the square, and embossing the red iconic symbol in the middle of the square icon. The purple background became smoother and lighter and the whole image gained gloss and volume, looking more professional and confident than ever before. In 2005 the square gets its angles softened and the framing removed. The dark gray and silver Adobe emblem was placed in the bottom left corner of the logo. The red “A” with loops on the angles was placed slightly diagonally over a silver-gray square, enclosed intro a red square frame.
The new era of the Acrobat visual identity started in 2001, and this is when the first minimalist logo was introduced. This was the only version without any red “A” symbol on it. The main “Adobe Acrobat” lettering was now written in red and blue and executed in a classy and elegant serif typeface with traditional sleek contours of the letters. The horizontal element of the logo with the image of the running man switched its color palette to gradient blue, with some black and beige elements. As for the iconic “A”, on this insignia, it was thinner and smaller, placed right over the image, and is not very visible. The graphical part here was replaced by a new image in a blue, yellow, and Ted color palette, and the 2.0 version was changed to “3.0”. The logo from 1996 featured another “extended” version of the Acrobat visual identity. This version stayed with the software for two years, until the 3.0 version of the Acrobat was released. It was placed horizontally on a white background, in the upper part of the emblem. The redesign of 1994 added some colorful elements to the Acrobat Reader logo.
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